Many employers invite their employees to participate in their
charitable work. When employees volunteer together outside of work, it
unites them in another common cause, helps build stronger
relationships, and strengthens cooperation at work. In addition, it
also strengthens the employer-employee relationship and the employee’s
respect for the company’s commitment to service.
Businesses can implement many variations of volunteer options. They
can assign a volunteer director to develop and coordinate volunteer
activities, or encourage employees to help create projects. Projects
may be annual events, or ongoing partnerships with specific nonprofits.
Employees with particular management and technical skills can be
matched with nonprofit agencies that request help in those areas of
Recent research shows a majority of Americans value having a job
helps them to make a social impact more than a job that brings them
prestige or wealth. The sentiment is even stronger among the
up-and-coming generation of workers, many of whom say they would take a
pay cut to work for a company that enables them to make a difference.
The nonprofit Netimpact's "Talent Report: What Workers Want in 2012"
issued the following statistics:
- Employees who say they have the opportunity to make a direct social and environmental impact through their job report higher satisfaction levels than those who do not.
- All other things being equal, 58% of people say they would take a 15% pay cut to
work for an organization with values like their own; and 45% of
students said they would take a 15% pay cut to work for an organization
that makes a social or environmental impact.
The ideal job for 65% of college students and 51% of workers would help them make the world a better place.
More than half of workers say having a job where they can make an impact is essential to their happiness.
72% of graduating college students said they wanted to work for a company dedicated to making the world a better place.
The "triple bottom line" is profits, people and the planet, according to Jeanne Meister's "The 2020 Workplace: How Innovative Companies Attract, Develop and Keep Tomorrow's Employees Today":
- By 2020, this rising generation
will make up 50% of the workforce. Forward-thinking companies are
aligning their corporate social responsibility programs with their
strategies for growth.
- Establish a philanthropy board staffed with rotating employees. Allow the board to decide what to do with charitable donations from the company.